New spy photos of the Lamborghini Urus confirm it's almost ready for unveiling, with only the camouflage wrap hiding the final design from prying eyes.
Boasting a suitably angular look sure to be instantly recognisable as a Lamborghini, the front end features a complex, aggressive design, highlighted by an overwrought aero front fascia.
The SUV stature of the Urus means styling will never be as enticing, exotic or single-minded as its sports car siblings, the Huracan and Aventador. But when focus shifts to the sleek, edgy headlights and leading edge of the bonnet, the off-roader displays a distinctly Lamborghini aesthetic.
Viewed from the side, the Urus profile reveals a roofline which slopes heavily towards the rear, with only subtle roof and boot lid aero effects (spoiler/wing) in evidence. All four wheels are pushed out to the corners and, if you take a close look at the Lambo SUV's rump, you can identify ultra slim-line brake lights.
Spotted here undergoing testing on road and track, the Lamborghini Urus is clearly being pushed hard by the engineering team, with some serious lean in evidence.
While sharing a platform with its Volkswagen Group cousins, the Bentley Bentayga, Porsche Cayenne and
Audi Q7, the Urus will employ a unique Lamborghini-developed twin-turbocharged V8 engine claimed to kick out 485kW of power.
Utilising quad exhaust outlets, we'd be shocked if the Urus didn't claim the title of world's loudest SUV.
A Urus plug-in hybrid version due in 2019 is tipped to produce even more herbs and spices.
Despite the rigour of the testing regime and the power available, Lamborghini reckons the big, heavy five-door SUV is not shooting for Nurburgring lap times.
However, the Urus might snaffle the title of world's fastest SUV if Lamborghini can squeeze-out a top speed in excess of the Bentley Bantayga’s 301km/h.
As for the world's most powerful SUV, Lamborghini misses that mark, which is held by the Jeep Trackhawk, a 527kW supercharged behemoth due on-sale in Australia in the first half of next year.
The Lamborghini Urus is expected to make its global debut in late 2017 or early 2018, with Aussie sales to follow in the second half of next year.
Lamborghini is predicting Urus sales of 1,000 vehicles in its first year of sales.
Prices have not been revealed but our best Australian estimate is a sticker in excess of $400,000.
By 2020, Lamborghini hopes to more than treble Urus sales to 3500 vehicles per annum.
Purists may cry "heretic!" every time a Urus makes some noise but it will be music to the ears of Lamborghini as the increased profits flowing from the SUV model will assist development funding for the next-generation successors to its supercars.